HTML (Hindustan Times Media Limited) has announced the launch of Surge, an ambitious program in association with Songdue to give a big boost to music in the country. Under this program, selected independent artists will be given an opportunity, who get less opportunities but will set an example in the country with their music.
Commenting on the launch of Surge, Sunil Khanna, Founder, Songdue said, “Music in India is undergoing a structural change. On one hand the role of music in films is decreasing and on the other hand India has a large number of talented artistes. Coming to the fore. Composing unmatched music across genres. These artists need support at the moment to realize their full potential. The launch of Surge aims to support #PureUncorruptedMusic and give artists a chance has been done from.
As part of the surge, select artists will be helped to manage their social media, plan launch campaigns, expand their music on FM Fever, Radio One, Songdew TV and HTML and Songdew’s other digital assets. Apart from this, the management team will also help them to stand on their feet financially.
Neeraj Saraswat, Business Head, Fever FM said, “We have been experiencing a nostalgic attitude towards indie (independent) music for some time now. But this initiative in the form of Surge will help those artists take their music to the masses. We are launching this initiative in partnership with Songdue and we have selected three exciting talents as part of this program. We will be adding more artists to the program over time.”
Yogi, Guitarist and Composer of the band The Tapi Project, said, “We are extremely happy to see two major companies in the music industry come together. This is a fate-changing moment for us, we are grateful to HT Media and SongDew for highlighting our talents. believed”. Harpreet said, “I am excited to be a part of this initiative. It is great to see that organizations like Songdue and HT are finally supporting indie music in a true sense.”
Sunil Khanna of Songdue said, “Selection of actors for the program has been a very careful and challenging process especially considering that there is so much talent in the country. Since the objective of the program is not to manage just one artist. but also help them become the next music sensation so we tracked the journey of these artists over a period of over a year and finally decided to be a part of the first three artists.We jointly with HT Media Will also be keeping an eye on the journey of other talented artists and will add more talent as part of this program in future.”
Ramesh Menon, CEO, Radio & Entertainment, HT Media Ltd. and Next Mediaworks Ltd., said, “We are amazed by the talent of these artists. As our mission is to bring the best of music to our audiences. Leading brands are excited to bring the music of these talented artists to their millions of listeners through FM Fever, Radio One, Punjabi Fever and Radio Nasha.With the Surge program we have provided the right platform for indie artists to discover and grow. has set itself on a continuous journey to do.”
Hindustan Times is one of India’s leading news brands, acclaimed for consistently delivering credible content through its print and digital platforms. It is a trusted choice of over 8 million. Print readers and 93 million digital users to access clear and reliable news anytime, anywhere The brand new Hindustan Times is a contemporary news brand ready for the digital age. Readers turn to it for their daily dose of news, in-depth analysis and insights and entertainment.
The Fever Network (operated by HT Media Limited) consists of four separate radio stations – Fever FM, Radio Nasha, Punjabi Fever and Radio One. While Fever FM and Radio Nasha are pioneers in the Hindi Contemporary Hit Radio (CHR) and retro Bollywood space. Radio One is a leader in the international format. Punjabi Fever has been recently launched and it is the first and only Punjabi station in Delhi/NCR.
Songdue is a new age music company. Offered by Songdew.com, the largest network of musicians in the country. More than 50 thousand outstanding musicians distribute, promote and monetize their music through Songdew.com.