India’s digital revolution changed teenage fashion


To copy the fashion sense of the “cool generation” that has emerged in India over the years, go for a side-swept or faded hairstyle, wear retro round sunglasses or wear sports shoes or loafers with a hoodie and ripped ankle length jeans. There was tremendous anger after the murder of a 17-year-old girl for her dress. This girl from Deoria district of Uttar Pradesh was murdered by her relatives just because she was wearing jeans. But this is not the general picture of the area. On the one hand, in this area of ​​Uttar Pradesh, girls are still forbidden to wear jeans, while in the neighboring district of Gorakhpur, just fifty km away from Neha’s house, girls of Neha’s age are not only following the latest fashion but also becoming influencers on social media like Instagram. She has also taken steps towards becoming. Coming from mostly middle class and lower middle class families, these teenage girls can be seen making Instagram reels near schools, in parks or on the streets. Sometimes the weather is not right, then she makes videos of the latest trends in her room or on the roofs of the house, but the content that never gets posted at the right time. Earlier, she used to post most of her content on Tiktok, but last year after border tension with China, the Indian government banned Tiktok. Confident, these content creators are not only girls but boys are also a part of this trend that has spread almost all over India. Called ‘Gen G’ (born after 1995) and ‘Zen Alpha’ (born after 2010), these young and teenage boys and girls are aware of every latest trend. By the way, if you want to copy the basic fashion sense of this ‘cool generation’ then keep side swept or faded hairstyle, wear retro round sunglasses then wear sports shoes or loafers with hoodie and ripped ankle length jeans.

That’s it, you too will become cool like them. Still, it is not necessary to be confident like them. So where does this confidence come from? In response to this question, psychologist Himani Kulkarni says, “Confidence is largely due to teenage because during this time there is a lot of desire to express oneself. Then it does not matter what others think. And we all There is some kind of creativity hidden inside but not everyone has big stages available to show their skills. In such a situation, mediums like InstaReels and Tiktok have given them a platform. These mediums have also increased a little confidence. Let’s do fashion and trends Although you will see the influence of ‘K-pop stars’ in their sunglasses and hairstyles, but most of them are influenced by local Instagram influencers. Every generation has its heroes. Similarly, their heroes are Riyaz Ali, Faisal Sheikh aka Faizu, Nisha Gurgain, Jannat Zubair, Awez Darbar and many more Instagrammers who have a fan following of millions. All of them are working to take the best fashion from all over the world to the doorsteps of India. Be it 13-year-old Anjani from Delhi, 15-year-old Mohammad Faiz Siddiqui alias Faiz from Deoria or 21-year-old Priyanshi Gupta from Kanpur.


The names of all these big stars of Instagram live on their tongue. They also get information about all new fashion and trends from Instagram itself. Although Anjani says, she also keeps an eye on the stars of South Korean band BTS. Do not have to do modeling-acting Priyanshi Gupta, a resident of Kanpur, is currently doing MA. Coming from an ordinary family, Priyanshi teaches tuition to children to meet her own expenses and also makes Insta reels with her brother, mother and aunt. However, instead of going on the path of modeling and acting, she wants to go to the teaching line. Faiz is currently studying in the neighboring district of Gorakhpur. His father works in Saudi Arabia and mother is a housewife. He also wants to become a chartered accountant instead of doing modeling or acting further. Similarly, Anjani also likes acting, but she says, “If you don’t become an actor, then you will become a doctor.” Psychologist Himani Kulkarni says, “Stories about nepotism and struggle are so common in India that people believe in becoming an actor. Can’t say. But by showing their skills to others, they definitely want to know what they think about us.” Religious and ethnic touch in the content In Insta reels and videos, there is also religious, caste and identity content.

Raja of Madhya Pradesh’s Badwani district, who has been making videos since the age of 21, says, “My videos are based around tribal culture. Apart from tribal culture, the videos also include ‘Pyaar-Mohabbat’ and ‘Little-Fulki Molestation’. Similarly, in the videos made in the Hindi month of Sawan, sandalwood tilak is applied on Priyanshi’s forehead. On this Himani says, “The things that the children of Gen Ji and Gen Alpha are doing in their videos were difficult to say even for millennials (people born after the year 1980). Not only on relationships, gender and future, identity. Also these content creators are clearly expressing their views. These reels have common sayings like ‘Zindagi Kya Hai’, ‘Dosti Kya Hai’, ‘Pyaar Kya Hai’. They may not have words but poems, songs. Through this they are putting their thinking forward.” However, Himani also says that 30-40 percent of content creators create such content due to their thoughts and feelings. 60-70 per cent of the reason behind creating such content is the audience’s liking for it.” Full Family Support Anjani, who is currently studying in 8th standard, says, “Sometimes the numbers go around here and there but I don’t get scolded at home”, “The amount of time I spend on studies, I give as much on Instagram. I am not a topper in class but don’t get bad marks either.” These content creators are also very conscious about their privacy. Most of the girls of Gorakhpur have kept their account private and Anjani of Delhi says that her main account is private and common She uses a Fake Insta ID for surfing Instagram.


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